E-commerce platform for exquisite jewelry
Founded in 1993, Sevda is a family business, developed from the desire to offer diversity to the jewelry market in Romania. For over 25 years, Sevda has been trying to offer customers more than jewelry, to join them to fulfill their wishes.
The Sevda brand had a fast evolution in retail, and Sevda currently has over 40 jewelery stores across the country. The online store came as a complement to the brand, its presence in the online environment being not a priority until 2017.
The development of the Sevda site lasted for 4 months and continues. Being an online store with a medium-to-high complexity, the challenges were multiple and to meet the customer's expectations, a custom CodeIgniter platform build from scratch was chosen. Thus, there have been no ingrades in the development of certain special modules or design.
After more than a year of development, Sevda is beginning to make its presence felt online, sales are rising and the brand is starting to have a notoriety in online jewelry sector. This was also reinforced by the Black Friday campaigns where there was a major addition to sales that came with a large number of users, many of whom have come back.